
Based in
Barcelona
Case studies

01 · DesignOps · AI Integration · Team Leadership
+2.5GB
AI Cleaner
Per user

02 · Booking Experience · Design System · Loyalty UX
+42%
Wanup
Checkout rate

03 · Generative AI · Computer Vision · iOS App
+68%
AI Design
Purchase confidence

04 · DesignOps · RTL · Figma Variables
213
Design System
Components

05 · Enterprise Design · Procurement UX · B2B Dashboard
€2.4M
Coperama
Annual savings
Practical templates and frameworks built from 10+ years running design operations at scale. Ready to plug into your team on day one.


A bit about Me
Designer by craft, systems thinker by nature. I've spent 10+ years helping teams ship better products, building the processes, tools and culture that make great design possible.
Key Skills
Technical Skills
Tools: Figma, Sketch, Zeplin, Abstract, Jira, Confluence, Notion
Methodologies: DesignOps, Design Thinking, Agile, SCRUM
UI/UX Design: Wireframing, Prototyping, Research, Visual Design
Branding & Marketing: Visual identity, Brand materials, Advertising design
Data Analysis: Interpreting metrics, data visualization, and optimizing digital experiences
Languages
Awards
Experience
Senior Product Designer / DesignOPS
Leadtech group
Oct. 2018 - Present
Barcelona
- Team Leadership: Mentor and coach a team of 6 designers, building a culture focused on AI integration and continuous process improvement.
- Design Systems: Established and scaled a company-wide Design System, accelerating product delivery by 30%.
- Designed digital experiences for different stages of the customer journey, focusing on iOS and Android apps.
- Efficiency: Implemented DesignOps frameworks that streamlined collaboration,reducing delivery friction and increasing velocity by 25%.
- Developed dashboards and data visualizations, increasing stakeholder engagement by 20%.
- Applied quantitative and qualitative data analysis to measure and enhance user experience.
Senior UX Designer
Natevoo
Jun. 2018 - Oct. 2018
Barcelona - 5 mos
- Conceptualized and designed digital products focused on user experience.
- Applied UX research methodologies to validate solutions and improve usability.
Senior Product Designer
Wanup
Aug. 2016 - Jun. 2018
Barcelona - 1 yrs 11 mos
- Art direction for digital and offline projects.
- Designed user experiences for e-commerce and SaSS platform marketing materials.
- Managed a team of 4 designers to ensure brand identity alignment.
Senior Designer
PIMPAM Estudio
Mar. 2011 - Aug. 2016
Valencia - 5 yrs 6 mos
- Developed applications with Digital Publishing Suite and designed print publications.
- Notable clients: Adidas, Amnesia, Gandia Blasco, among others.
Testimonials
I've had the privilege of working with amazing clients and teams who have shared their feedback on our collaboration.
"Never afraid to speak her mind, Alfonso has been able to provide a unique perspective and a clarity of thought that I've found invaluable. But more importantly, he has demonstrated on multiple occasions a level of initiative that isn't common amongst her peers, organising and taking the lead in meetings with founders and CEOs of potential partner companies."
Adolfo Sánchez Olmo
Global Vice President IT Hospitality CoE at Radisson Hotel Group, Head of EMMA
"Alfonso perfectly fulfils the tasks assigned to him in the foreseen time. It pays special attention to the final details and provides productive solutions in the workflow."
Baptiste Pons
Freelance Product designer
"He's an experienced professional who identifies and resolves complex usability issues on the various projects he works on. I would also like to highlight his expertise in Design Ops, which has contributed to the team's growth. He always approaches his work proactively and is eager to help and serve as a role model for his colleagues. I would recommend Alfonso to any digital product team looking to set a higher standard in every respect."
Franc Andreu
Product Design Team Lead, Leadtech Group
"I worked with Alfonso at Leadtech, where he worked on a variety of digital products, demonstrating a great capacity for adaptation. He is a serious professional with a great attitude and extensive experience; he knows how to easily find efficient solutions to complex problems. He works very well both independently and as part of a team, being a highly collaborative professional. He knows how to work organically with different profiles, whether they are product, technical, or business-oriented. He is able to iterate efficiently based on the feedback received. He is highly focused on technical innovation, which makes his profile even more versatile. I am very glad to have had the opportunity to work with him, and I consider him a very solid professional within the UX/UI world."
Davide Savina
COO, Leadtech
Ready to work together?
Let's collaborate to improve your team's design operations and create exceptional product experiences.
Get in touchLet's Work Together
Have a project in mind or want to discuss a potential collaboration? I'd love to hear from you.
