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Hi, I'm AlfonsoI make designteams work better.

Senior Product Designer with 10+ years building digital products for 1M+ users. Specialising in marketplace design, DesignOps, and AI-native workflows.

10+ years in product designAI × Design enthusiast
Alfonso Zamorano — DesignOps Specialist

Based in

Barcelona

Selected work

Case studies

Resources

DesignOps Templates

Practical templates and frameworks built from 10+ years running design operations at scale. Ready to plug into your team on day one.

Design ↔ Dev Handoff Checklist
Checklist
Free

Design ↔ Dev Handoff Checklist

A free Notion checklist to ship pixel-perfect handoffs every time. 8 sections, 50+ checks — everything engineering needs to build without questions.

Handoff
Notion
Free
DesignOps Playbook
Playbook
€29

DesignOps Playbook

A complete operating system for design teams. Covers governance, rituals, tooling, onboarding, and delivery — built from 10+ years running design operations at scale.

DesignOps
Notion
Team Workflow
Alfonso Zamorano

A bit about Me

Designer by craft, systems thinker by nature. I've spent 10+ years helping teams ship better products, building the processes, tools and culture that make great design possible.

Key Skills

UI design
User experience (UX)
Design Systems
Digital product design
DesignOps
Data analysis
Success metrics
Branding
Graphic design

Technical Skills

T

Tools: Figma, Sketch, Zeplin, Abstract, Jira, Confluence, Notion

M

Methodologies: DesignOps, Design Thinking, Agile, SCRUM

D

UI/UX Design: Wireframing, Prototyping, Research, Visual Design

B

Branding & Marketing: Visual identity, Brand materials, Advertising design

A

Data Analysis: Interpreting metrics, data visualization, and optimizing digital experiences

Languages

First Certificate in EnglishSheffield College, UK
English - intermediate level, PETBritish Council

Awards

1:2 BA Graphic designSheffield Hallam University (UK)
1st FD Graphic Design2007-08, Norton College, Sheffield (UK)

Experience

Present

Senior Product Designer / DesignOPS

Leadtech group

Oct. 2018 - Present

Barcelona

  • Team Leadership: Mentor and coach a team of 6 designers, building a culture focused on AI integration and continuous process improvement.
  • Design Systems: Established and scaled a company-wide Design System, accelerating product delivery by 30%.
  • Designed digital experiences for different stages of the customer journey, focusing on iOS and Android apps.
  • Efficiency: Implemented DesignOps frameworks that streamlined collaboration,reducing delivery friction and increasing velocity by 25%.
  • Developed dashboards and data visualizations, increasing stakeholder engagement by 20%.
  • Applied quantitative and qualitative data analysis to measure and enhance user experience.

Senior UX Designer

Natevoo

Jun. 2018 - Oct. 2018

Barcelona - 5 mos

  • Conceptualized and designed digital products focused on user experience.
  • Applied UX research methodologies to validate solutions and improve usability.

Senior Product Designer

Wanup

Aug. 2016 - Jun. 2018

Barcelona - 1 yrs 11 mos

  • Art direction for digital and offline projects.
  • Designed user experiences for e-commerce and SaSS platform marketing materials.
  • Managed a team of 4 designers to ensure brand identity alignment.

Senior Designer

PIMPAM Estudio

Mar. 2011 - Aug. 2016

Valencia - 5 yrs 6 mos

  • Developed applications with Digital Publishing Suite and designed print publications.
  • Notable clients: Adidas, Amnesia, Gandia Blasco, among others.
What people say

Testimonials

I've had the privilege of working with amazing clients and teams who have shared their feedback on our collaboration.

Testimonial

"Never afraid to speak her mind, Alfonso has been able to provide a unique perspective and a clarity of thought that I've found invaluable. But more importantly, he has demonstrated on multiple occasions a level of initiative that isn't common amongst her peers, organising and taking the lead in meetings with founders and CEOs of potential partner companies."

Adolfo Sánchez Olmo

Global Vice President IT Hospitality CoE at Radisson Hotel Group, Head of EMMA

Testimonial

"Alfonso perfectly fulfils the tasks assigned to him in the foreseen time. It pays special attention to the final details and provides productive solutions in the workflow."

Baptiste Pons

Freelance Product designer

Testimonial

"He's an experienced professional who identifies and resolves complex usability issues on the various projects he works on. I would also like to highlight his expertise in Design Ops, which has contributed to the team's growth. He always approaches his work proactively and is eager to help and serve as a role model for his colleagues. I would recommend Alfonso to any digital product team looking to set a higher standard in every respect."

FA

Franc Andreu

Product Design Team Lead, Leadtech Group

Testimonial

"I worked with Alfonso at Leadtech, where he worked on a variety of digital products, demonstrating a great capacity for adaptation. He is a serious professional with a great attitude and extensive experience; he knows how to easily find efficient solutions to complex problems. He works very well both independently and as part of a team, being a highly collaborative professional. He knows how to work organically with different profiles, whether they are product, technical, or business-oriented. He is able to iterate efficiently based on the feedback received. He is highly focused on technical innovation, which makes his profile even more versatile. I am very glad to have had the opportunity to work with him, and I consider him a very solid professional within the UX/UI world."

DS

Davide Savina

COO, Leadtech

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Ready to work together?

Let's collaborate to improve your team's design operations and create exceptional product experiences.

Get in touch
Get In Touch

Let's Work Together

Have a project in mind or want to discuss a potential collaboration? I'd love to hear from you.

Follow Me

Connect with me on social media to see my latest works and design insights.

Alfonso Zamorano

Digital product designer with extensive experience in DesignOps and Product design. Specialized in optimizing workflows, improving collaboration, and enhancing efficiency within design teams.

Professional Experience

  • Leadtech group

    Senior Product Designer / DesignOPS

  • Wanup

    Senior Product Designer

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